InReality Picks Ryan Cahoy as Chief Revenue Officer

inreality catoy

InReality just announced the addition of Ryan Cahoy, long-time digital signage veteran, to their executive team as chief revenue officer.

InReality’s venue analytics platform harnesses multiple sensor technologies and data streams into one view of key metrics and KPIs for businesses and retailers. In April, the company began to dedicate itself to helping companies address the complexities and challenges of managing occupancy risks related to COVID-19.

Knowing that the sensors necessary for “safe space” screening and management would need to be enterprise-enabled, InReality re-engineered its platform to support the need. Creative Realities Inc. launched the first InReality-powered sensor with the Thermal Mirror temperature inspection bundle, a move that set the company on a new growth path via global resellers, ecosystem partners and the enterprise-enabling of other screening sensors.

Cahoy joined Daktronics at 19 years old. After five years with the company, he joined Rise Vision and spent almost two decades growing the company, eventually becoming the managing director. Both roles involved working closely with sales, marketing and creative design, spanned across hardware and software and involved working across many verticals such as banking, education, hospitality and retail. According to InReality, this experience, along with industry leadership posts such as his current post as executive board member of the Digital Signage Federation, made him the ideal pick for the CRO role.

InReality’s executive team was initially cautious about jumping into this new category. Wide-ranging workflows and data policies would need to be supported and iterated, alerts would be necessary to deal with anomalies and unexpected situations and the dashboards, reports and compliance audits would need to be simple, streamlined and managed across multiple sensors and locations.

Ron Levac, InReality CEO, said, “We’ve known Ryan as both a respected industry leader and friend. Getting into this Safe Space world was a bet early on, but we felt strongly about our ability to help address the challenges enterprise businesses would face. We were right, and the resulting growth required a unique talent to help steer us forward. We collectively considered the top pick for this critical role, and Ryan was the person we all chose. We’re over the moon to have him, and the value that he brings to every internal and partner conversation is already apparent.”

“We have a very tightknit industry, and I’ve had the pleasure of knowing and working with many incredible people and companies,” Cahoy said. “The opportunity to bring the power of this incredible software platform to support such an important purpose is thrilling. We’ve had to move faster than we thought possible, and our early pilots have informed our product in ways that will save both sensor manufacturers and end users monumental headaches and investment risk. I look forward to expanding our network of partners with the many companies in my inner circle, while also expanding it with new ones.”

InReality is actively seeking new reseller and ecosystem partners for its safe space solutions.