LG CX 4K OLED TV Review: The best TV of 2020?

The LG CX is the company’s new midrange 4K OLED TV and comes in 48-, 55-, 65- and 77-inch screen sizes. Support us with regular donations via our Patreon campaign at https://www.patreon.com/avforums. Or make a one-off donation at https://www.streamlabs.com/avforums.
Your donations help us to improve the website and publish more editorial and videos. 00:00 – Start
00:03 – Welcome
00:59 – Measurements: Out of the Box
03:32 – Measurements: Calibrated
04:43 – HDR Results
06:45 – LG CX Picture Performance
14:00 – Design, Connections and Control
15:17 – Verdict The CX includes all the features from last year, (but it drops Freeview Play, more on that later), plus there are some new image features that make the CX a strong model for 2020. We are reviewing the 65-inch version of the TV here, but you can expect a similar performance from the other screen sizes to what we find here. The current pricing for the LG CX makes it even more competitive this year with the 48-inch listed at £1,499.99, the 55-inch is £1,799.99, the 65-inch we are reviewing is £2,799.99, and the 77-inch is £4999.99 at the time of this review in June 2020. We guess the big question to answer here is whether the 2020 CX model is any better than the previously reviewed 2019 C9 OLED, which does at this time offer more in the way of catch-up services and a lower price point. The LG CX includes all the features from last year but adds the new α (Alpha) 9 Gen 3 AI processor, which leverages upgraded processing power and artificial intelligence deep learning algorithms to improve the upscaling, image processing and picture quality. There’s also support for 4K Ultra HD (3840 x 2160) with wide colour gamut (DCI-P3/Rec.2020) and high dynamic range (HDR10, Hybrid Log-Gamma and Dolby Vision). LG still doesn’t support the HDR10+ dynamic metadata format but has added Dolby Vision IQ. This uses a light sensor built into the TV to measure the ambient light in the room and adjust the Dolby Vision dynamic tone mapping accordingly. This does have some processing switched on as default, that you may want to switch off. You will also need to access the AI Service menu situated in the general menu, to switch off the Auto Genre switch that will allow access to TruMotion. This is because TruMotion is greyed out in the default Dolby Vision IQ setting. Once you disable Auto Genre in the AI Service menu you can then switch off TruMotion for 'as intended' viewing. LG has also added Filmmaker Mode this year, which provides users with an easy to select mode designed to ensure the content creator's vision is delivered exactly as they intended. The mode can be engaged automatically or manually selected, depending on your preference. It is listed in the picture settings for both SDR and HDR content (but not Dolby Vision). The CX supports ThinQ AI smart features and includes built-in Amazon Alexa and Google Assistant. The webOS smart platform does have Disney+ and Apple TV+ added this year, making it even more comprehensive in terms of video streaming services. However, one major issue this year is the lack of any UK catch-up TV services as LG has dropped the Freeview Play system for 2020. At the time of our review in June 2020, that includes all stand-alone catch-up apps, so no BBC iPlayer or other terrestrial apps. LG continues to support CalMAN auto-calibration software and is the only manufacturer that applies the calibration settings at a hardware level. The CX can generate its own internal test patterns, but now the software can check the results of the calibration and produce graphs. We tested the LG CX with the latest CalMAN 2020 software and it worked well. You can read the full in-depth review at AVForums – https://www.avforums.com/reviews/lg-cx-4k-oled-tv-review.17085 Visit us at https://www.avforums.com
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