S&V Poll: 4K OLED Tops Holiday Wish Lists

Last week we asked “what product tops your holiday wish list?” and 4K OLED TV is the runaway favorite as the Black Friday holiday kickoff draws near.

With a commanding 28% of the vote, OLED stands alone with the next nearest contender — $1000+ AV receivers — grabbing 14% of the vote and 4K LCD HDTV filling the No. 3 slot with 10%. Add OLED and 4K LCD together and it’s clear that TV is on readers’ minds with almost 40% of the vote.

If we create a breakout that includes TVs, AV receivers, 4K Blu-ray players, streaming media players, and home theater speaker systems, we have an umbrella home theater category that accounts for three quarters (74%) of the votes cast. No surprise there!

Here’s the full breakdown of the poll results:

  • 28% – 4K OLED TV
  • 14% – AV receiver (> $1,000)
  • 11% – 4K LCD HDTV
  • 7% – 4K Ultra HD Blu-ray player
  • 7% – Full-size headphones (on-ear or over-ear)
  • 5% – AV receiver (
  • 5% – Turntable
  • 5% – Streaming media player
  • 4% – Home theater speaker system (5.1 or higher)
  • 4% – Earbuds (a.k.a. in-ear headphones)
  • 4% – Digital network preamp or amp/DAC
  • 2% – Portable hi-res-capable audio player
  • 2% – Dolby Atmos/DTS:X-capable soundbar
  • 2% – Wireless multiroom speaker (designed for Wi-Fi networking)
  • 1% – Soundbar (with or without wireless subwoofer)
  • 0% – Bluetooth speaker

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