Barco Bets on a Future Filled With Services

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Barco announced the launch of an updated service program that the company says reinforces the its commitment toward its partners and end users. The service framework has been rebranded and the offerings have been revised.

“At Barco, we focus on our customer’s needs in everything we do”, said Jan De Witte, Barco CEO. “First and foremost, by building high-quality hardware and innovative software solutions. But also by ensuring reliability in those solutions. Today we are taking this a step further with a revised strategic service framework, which we call Enable – Protect – Optimize.”

The Enable offering serves a “Barco experience” from the first moment through risk-free installation and smooth first-time-right deployment.

The Protect program, and its EssentialCare support packages for hardware and software, are designed to maximize the uptime and to extend the lifetime of the Barco products.

The Optimize service packages are meant to guarantee the future usage of the Barco solutions via customer success services and managed services.

Here’s a video that explains this to everyone:


To further simplify the service offering, Barco also introduces a common framework for all of its connected platforms, under the umbrella of the Barco Management Suites. A free version of the Management Suite is already available with Barco’s devices. Now, a premium version can be acquired with a service contract for advanced functionality.

Jan De Witte concludes: “Growing service is a critical component of our long-term strategic objective. Stronger service offerings will also yield more recurring revenues for Barco and allow us to grow future investments in innovations. But more than that, the Enable – Protect – Optimize framework is a global Barco-wide services offering that contributes to partner service excellence and drives customer satisfaction in the field. And with this strengthened service offering, we’re really living up to our brand DNA: enabling the brightest outcomes for both our partners and end customers.”