Sony Announces 2021 Bravia XR LCD and OLED TV Lineup

Sony today dropped news of its new 2021 Bravia XR TV lineup, with the announcements arriving days in advance of the company’s scheduled January 11 all-digital CES press conference. The new TVs comprise two series of 4K OLED models, along with 8K and 4K LCD sets.

Sony is touting its new Cognitive Processor XR as a common feature for all of the new TVs. According to the company’s release, this “divides the screen into numerous zones and detects where the ‘focal point’ is in the picture.” The release goes on to state the “new processor can cross-analyze an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best final outcome, in conjunction with each other, so everything is synchronized and lifelike–something that conventional AI cannot achieve.” (Take that, conventional AI!)

Other features common to both the new OLED and LCD models include Bravia Core, a feature that allows users to stream movies directly to the TV from the Sony Pictures Entertainment catalog, along with IMAX Enhanced titles. According to Sony, Bravia Core uses “Pure Stream” technology, allowing for “near lossless UHD BD equivalent quality with streaming up to 80 Mbps.” The new models also get an upgrade from Android TV to the Google TV platform, allowing for integration of multiple streaming services with a user-friendly onscreen UI and hands-free voice control via Google Assistant. Apple’s AirPlay 2 and HomeKit are also featured on the new models.

On the picture quality front, the Sony’s new TVs have Netflix Calibrated and IMAX Enhanced modes, support for Dolby Vision HDR, and are Calman Ready, a feature that allows pro video calibrators to perform a quick automatic calibration of the TV. All models also feature HDMI 2.1 connections that support 4K/120Hz video, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC, and they are equipped with built-in NextGen TV (ATSC 3.0) tuners.

Here are the specs for the new TVs:


Sony’s Z9J series 8K LCD models will be available in screen sizes up to 85 inches.

Master Series Z9J 8K LCD TVs
Sony’s 8K LED-backlit LCD models will be available in 85- and 75-inch screen sizes and feature a full-array LED panel, XR Triluminos Pro, XR Contrast Booster, XR 8K Upscaling, and X-Wide Angle technology (retains picture quality at off-axis seats).

Z9J sets feature the company’s “one slate” design that uses a single pane of glass, while an included three-way stand offers three position options: narrow, hero, and soundbar (elevates the TV for soundbar integration).


Sony’s 4K-resolution X95J series LCD models will also be available in screen sizes up to 85 inches.

X95J, X92, and X90J 4K LCD TVs
The 4K-resolution X95J series LCD models, which will be available in 85-, 75-, and 65-inch screen sizes, offer many of the same features found in the company’s new 8K LCD lineup. Same goes for the X92 (100-inch screen size) and X90J models (65-, 55-, and 50-inch screen sizes).


The 4K-resolution Master Series A90J OLED TVs will be available in screen sizes up to 83 inches.

Master Series A90J and A80J OLED TVs
Sony’s new A90J OLEDs are all 4K-res models that will be available in 83-, 65-, and 55-inch screen sizes, while the A80J series will arrive in 77-, 65-, and 55-inch screen sizes. Both feature XR OLED Contrast, a feature that “adjusts brightness for higher peaks in glare and deeper blacks in shadow” and XR Triluminos Pro, which “enables a wider palette to reproduce each color with the subtle differences seen in the real world,” according to Sony’s Pre-CES news release. The A90J models feature a two-way stand with hero and soundbar position options, while the A80J models feature a three-way stand.

Pricing and availability for Sony’s 2021 TV lineup will be announced later this spring.